My Kind Of Country — Redefining A Genre | Apple TV+

♪♪ Partnering with Apple Music, we found three amazing scouts, to search the world for country musicians, who don’t necessarily fit the mold. I’m gonna take one mark. -(Click) (Click) (Click) ♪♪ Mickey Guyton: They say country music is three chords and the truth. It’s singing about life and your life story. Jimmie Allen: It’s a worship song to blue collar, 9 to 5 people. Orville Peck: There’s definitely no singular way to define country music, but, in my mind, country is defined by storytelling. Jimmie Allen: -Yeah. You’ve seen country music one way for so long, and now we’re

finding it from all over the world. My artists, I love all four of them. Jimmie Allen: Justin. Jimmie Allen: Camille. Jimmie Allen: Dhruv. Jimmie Allen: And Ale. My four artists are… Orville Peck: Alisha. Orville Peck: Micaela. Orville Peck: Ismay. Orville Peck: And The Congo Cowboys. And last, but certainly not least, Mickey Guyton: Ashlie Amber. Mickey Guyton: Wandile. Mickey Guyton: The Betsies. Mickey Guyton: And Chuck Adams. Woo! Orville Peck: I really love helping artists with advice that we had find to out the hard and long way. (Laughs) -The what way? (Laughs) Jimmie! -(Laughs) ♪♪ Country music

was the first kind of music I ever heard. Cause’ my dad uh, loves country music. -Remember the little cassettes and the little tapes, you know? Where you go and, go to the radio and try and record your songs. -I

initially wanted to do pop, cause that’s where I saw a lot of women who Camille: were successful, that looked like me. Camille: But every time I would record a song, it would come out so twangy. My friends, they were like, listen girl, these are great, but you’re a country artist. ♪♪ Viewers can look forward to the

development of these artists. We are getting to work with Ashlie Amber: the most “Boss” people in the industry. Mickey Guyton: Jemel McWilliams, an amazing creative director. Orville Peck: Production Designer, Natacha Aubier-Hatch. The legendary, the music director. Mr. Adam Blackstone. Woo! It’s gonna be life-changing. ♪♪ Reese Witherspoon: It’s time to show the world you’re artists in country music Reese Witherspoon: and you belong here. Kacey Musgraves: It doesn’t matter if you’re from India or Japan or Mexico. Kacey Musgraves: You deserve to tell your story, Kacey Musgraves: and if it comes out country, awesome.