*New* Kay Beauty HD liquid concealer- Demo, review, comparisons and wear test- Is it worth buying?

hi guys welcome to my youtube channel my name 
is muskan mahajan and i am a makeup lover and a  
product knowledge enthusiast i love trying out new 
products trying out different makeup techniques  
and stay try to stay up to date when it comes to 
new makeup trends and what not so if you think  
that that is something you like i would highly 
appreciate if you to subscribe to my channel  
today we are going to be talking about this really 
new launch by one of my favorite indian brands  
that is k-beauty so i love k-beauty as a brand 
because almost everything i’ve tried for them  
is like has been above my standard so i appreciate 
the brand so they launched like hd liquid  
concealers recently and i was waiting for them 
to launch a concealer because their foundation  
is so amazing so i think having concealer from 
them and using it for the foundation should make  
for a really good base so let’s get started i’ve 
already had my first impressions and i put it on  
on instagram but then i also thought let’s do 
a proper wet test let’s have some comparisons  
so i can put out a more thorough review here for 
you on youtube so let’s get to the review now  
okay so i’ve done a light layer of foundation as i 
did not want my foundation to overpower my base i  
just wanted to use these concealers to see how it 
conceals my hyperpigmentation

and my dark circles
so coming to the shades i think i definitely have
picked up the wrong shades uh i don’t know online
shade speaking sometimes can be tricky and
confusing so i picked up two shades one is
140 by medium and one is 110 and i thought that
the darker shade would conceal and conceal my
under eyes and the lighter shade could help me
brighten them but honestly the darker shade is a
little yellow guys like i’m just going to show you
the swatches of both these concealers on my hand
these are the two shades this one is 145 and this
is 110 so i i don’t know i think uh both of these
none of the shades are right but i think for my
hyper pigmentation i’m going to be mixing those
shades and putting it on my face for on my under
eyes on one side i’m going to be putting my color
corrector and my brightening concealer and on one
side i’m just going to be putting a darker shade
for a little bit of color correction and then go
in with a brighter shade so for my darker side
i’m going to be just putting a little bit here
here and here and i’m going to give it some time
to dry it out so i can get the maximum coverage
out of this and on the other side i’m going to
be using my bobbi brown peach corrector i really
love this corrector for my under eye dark circles
using stippling motions to
get the maximum coverage
and i love the consistency the shade match
isn’t the best but i don’t know i i think i
still have to find my perfect color corrector
slash concealer match because what matches my
face is not very good for my eyes and vice versa
anyway we are going to be blending this one out
it blends like butter like i would say i
love the formula so much it’s very very
lightweight i should have probably picked like
a shade lighter like 130 why could be great
so it didn’t conceal well and hide
like a lot of my discoloration
but honestly it looks so yellow i can’t so we can
fix this we’ll just go with a lighter shade and
cover all of this up and i
hope this gets covered up
and as this is not very high coverage i can
put more of it in get away if this was like
shape tape or l’oreal i would be like very
careful with the amount of product i’m putting
so about the consistency the consistency isn’t too
thick or thin it’s very very blendable like even
if i have this on for a minute or two this will
blend out like butter like with concealers which
are too drying like strip tape huda concealer
those concealers you have to work with them very
quickly this one you can take your sweet little
time with build your coverage let the coverage
build up on its own and it’s very it’s also very
highly customizable which i like like and you can
wear this with a skin tint and you will not look
like you’re wearing any makeup and at the same
time you can if you don’t have a lot of dark
circles or pigmentation you can totally wear
this to a party and your dark circles would you
know look concealed and glammed up or clammed up
like your dark circles would just look concealed
and you have a flawless base but if you have a lot
of pigmentation i would recommend putting a color
corrector underneath and then use this to brighten
up because it looks so smooth so natural so
flawless under your eyes okay let’s blend this out
i’m just going to conceal my spots
on the face the pigmentation i’m
going to be mixing the two on the back of my hand
so i am going to be putting the brighter shade
on the high points of my cheek just to highlight
i think now my face looks much more cohesive
i am actually liking this formula like a lot
i’m happy with the coverage i’m just
going to set this one with a powder now
so by no means this is like full full coverage
it is a good medium coverage so for anyone with
lesser pigmentation or who just wants this for
brightening purposes this is very smoothing and
very amazing and it actually height does not feel
very heavy under my eyes so i enjoy the formula
but for people who have a lot of dark circles
i think you you are better off with the more
with the higher coverage concealer but i would
love to wear this on my no makeup makeup days
because sometimes when you’re wearing skin
tints a heavy concealer might look too much
under your eyes so i think this will be perfect
for my no makeup makeup thing it hasn’t creased
a lot like my under eye has some natural creases
so a creaseless concealer guys it does not exist
it’s just a marketing technique tactic every
concealer crazes a little bit it’s just a matter
of which trees is more or less because if you have
creases under your eyes it’s going to settle into
them a little bit so um i’m really liking how
my face is looking honestly it has covered a lot
like you know when a concealer is too heavy
you cannot use it use it on your face because
it would look too heavy or too cakey so i
think a medium coverage concealer is a great
way to conceal your acne scars over foundation
so it does not look cakey it looks very skin like
and it still covers so so much so i’m going
to just finish up my base and be right back
so i’m done with the rest of my base
i just wanted to compare it to a few
other concealer formulation or coverage reference
i’m going to be speaking out about my final
thoughts and the pros and cons of this concealer
in the end after the wear test because that’s when
i’ll have a better understanding of this concealer
so stay tuned for that um formulation-wise i have
have to compare i would say it is um not
as high coverage as l’oreal or too faced
it’s like if pat mcgrath and pac concealer
and sugar concealer all of those had a baby
so it gives a lot of it’s it’s medium coverage
like pack concealer but it’s consistency in
formula is very smoothing like pat mcgrath and
i think it has the creaminess and hydration
of the sugar concealer so i think it is
a really good concealer formulation wise
but but let’s talk about the final
thoughts i have regarding this concealer
by the end of the video right now it’s 2 p.m i’m
going to wear it like around till 9 or 10 p.m
and keep giving updates by the two hour mark or
the four hour mark as much as i can but i think
i’m going to be recording myself around 9 00 or
10 p.m to truly test out the longevity of this
concealer and tell you if this concealer is worth
buying or not so it’s been around seven to eight
hours since i put this concealer on for even if
after wearing this concealer for seven to eight
hours it does not look too bad i’m just going
to show you how it looks and give you a close-up
so as you can see it does not look too bad
the creasing you see this happens with almost
every concealer i put and also because i need
a little more more i needed a little bit more
product than normally someone with like lesser
pigmentation on their eyes do and i also have a
few fine lines under my eyes so if you have those
lines you can expect some greasing of course
but on my face this looks really smooth like i
cannot tell that i have put a lot of concealer on
uh so i think it does look very good on the
skin the lasting power i would say it’s not
like the best best because it’s hydrating
it has gotten some it has got some oils
but it have my skin is really oily and
it has lasted a good amount on my skin
so and of course with concealers you can always
touch up with powders and everything and i think
um setting this for the loose powder would really
help with the staying powered as well so what are
my final thoughts about this concealer let’s talk
about the goods and the bags let’s talk about the
bad parts first so um i think that firstly the
shade range i i think it can be highly improved it
can be much better i love key beauty as a brand
and we can expect more from them so the shade
range is not that good if you find a good shade
for yourself it’s great i would suggest go to the
store see some swatches and then buy your shade
secondly i feel like the pricing and the amount
do not really match like i don’t mind paying
700 around something for the concealer but it’s
the quantity is too less i’m constantly scared
that i will be out of it soon and then i would
have to rebuy this again so not the best value for
monies you can get such amazing concealers in that
kind of a price point you can get l’oreal you can
get sugar you can get elf you can get maybelline
and so much more for a higher coverage
and a better quantity and a better pricing
so i think but even though it’s not like the best
money it’s not the best value for money but it’s
still like a really good concealer so let’s quit
get to do what’s good about this so first of all
the formulation and the texture how it looks on
the skin how easy it is to blend it out like it
literally blends like butter it’s so blendable
i think i think i would definitely consider
this for brightening and contouring also because
it blends beautifully and looks very seamless
very airbrushed and very smooth on the skin so
the formulation is amazing secondly it has good
lasting power it did not you know creased so much
even if it’s like really hydrating and usually
with hydrating concealer they tend to crease on
me but this one i put up a good competition so i
think the lasting power is decent does not crease
too much so in the end in the final conclusion i
would like to say even though it’s not the best
concealer out there in the market market it’s a
warm ass concealer like i if you have if you don’t
have a lot of pigmentation to cover under your
eyes then you would love this formula if you have
a lot of pigmentation to cover then you could go
for something more um you know full coverage
so i think it all comes down to preference
but don’t rush to buy it okay pick it up on a
discount pick it up when you when there’s a sale
going on when you’re out of out of a concealer
my point is that you’re not missing out on some
life-changing product but if you see it you would
not regret picking it up so that’s all of my
thoughts about this concealer in short i like it i
really like it would i repurchase maybe on a sale
so i hope you enjoyed today’s video and i’m
trying to be more regular on youtube and i’m
going to try to post at least twice a week so if
you love makeup beauty skincare anything related
to any of this i’m sure you’ll find something
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highly appreciate it bye bye and see you next time